In this ad, the target audience was existing donors to Charity Right and those interested in charities, some of whom were Muslim mena nd women. As the charity used social media across multiple platforms (Instagram, Twitter, Facebook and LinkedIn), I ensured my copy was tailored and adapted to suit the various mediums and the typical audience found on each.

During the months in which I uploaded social media posts for the charity, the posts had three primary objectives: educating about the political and social issues of the beneficiary countries, appealing for more donations, and improving relationships between followers and the charity itself.