Copy is all about capturing attention and piquing interest…

Teaching is no different!

Back when I was a teacher, I was faced with an unruly mob of teens and tweens, all reluctant to read, write or do anything resembling work.

How do you present this lot with the delights of Shakespeare, Steinbeck and Dickens?

Bring it to life!

Lead with something unexpected, capture their imaginations – maybe even entertain from time to time.

As a writer, I use the exact same strategy.

Your business sells a product or service that customers need… they just don’t know it yet. It’s my job to grab their attention and persuade them that they need you.

And if I can persuade teens that Shakespeare can be fun, I can persuade your customers too.